Zyn has added to its nicotine pouch range with Pearls, which uses pearl-shaped fillers inside each individual pouch.

The brand said following the demand for strong nicotine strengths in the pouch segment, the new technology allows for “increased effectiveness”.

It added that unlike other tobacco-free pouches, Zyn Pearls enables nicotine and flavour to settle on the surface of the pearl which consequently delivers a faster, stronger nicotine release with optimum flavour.

With each pouch containing over 1,000 tiny, coated pearls, consumers can now experience an even more intense mouthfeel and prolonged sensation.

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Pearls also provides the fastest nicotine release available under the Zyn brand, which is particularly relevant for the many smokers looking for less harmful alternatives.

Recommended for experienced nicotine users only, the latest range of pouches have been launched in a new Ice Mint flavour variety following research highlighting mint as the most popular flavour in the UK.

Darren Griffin, country manager at Zyn, said: “Our innovation with Zyn Pearls is part of our continued effort to achieve a smoke-free society and a firm response to the declining trend of cigarette smoking.

“We hope to produce a more intense sensation for our customers and aim to appeal to the 74% of cigarette smokers who want to change their habits. By offering an effective, flavourful alternative, we want to continue catering to the demands of consumers who are after a stronger, faster nicotine experience.”

Zyn Pearls have an RRP of £6.50 and is available to purchase from Sainsburys, Waitrose, Evapo and zyn.com/uk/en/.

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