Cleaning brand Zoflora has embarked on a UK roadshow to mark its 100th anniversary.

The roadshow consists of a bespoke fragrance wall and liveried vehicle travelling to different locations. The fragrance wall features the brand’s Midnight Blooms, Linen Fresh, Lemon Zing, Mountain Air and limited-edition Sweet Pea fragrances.

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The limited-edition Sweet Pea fragrance is relaunching across Disinfectant Mist, Multipurpose Cleaner, Antibacterial Cleaning Wipes and Concentrated Disinfectant, available in convenience to One Stop stores.

Having launched at the Bullring in Birmingham on 13 August, the roadshow will also appear at St David’s in Cardiff on 20 August, Church Street in Liverpool on 27 August, Cabot Circus in Bristol on 3 September, Trinity in Leeds on 10 September and Argyle Street in Glasgow on 17 September.

The roadshow is accompanied by social media activity including a competition to win a luxury spa break, cleaning bundle giveaways and factory tours.

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