Young’s Seafood is set to launch new lines in its “restaurant-quality” Gastro range, as it credits the brand with helping it drive growth over the last two years.
Lightly Dusted Sicilian Lemon and Black Pepper Sole Fillets, and Salmon Puff Pastry Parcels with Creamy Spinach & Cheddar Sauce will initially launch in Iceland from January 2022.
In the last two years, Gastro has grown by 18.3%, outperforming the frozen fish category which saw 15.5% growth. The brand has reported an overall worth of £76.3m in the last 12 months.
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In total, Young’s saw an 8.1% growth in the 52 weeks to October 2021, seeing it rise to 35th from 43rd in the UK’s biggest grocery brands, according to IRI.
Gastro has also seen 53.2% of shoppers repeatedly purchase it, an increase on 51.7% in 2020.
Gareth Roberts, head of category management at Young’s, said: “Gastro is one of our category leading brands, so it’s fantastic to see strong growth over the last 12 months. In particular, new product development throughout the year has helped contribute to the brand’s success. For example, the launch of our Tempura Battered Chunky Alaska Pollock Fish Fingers earlier this year has resulted in an increase of 25.6% for Gastro fish finger sales, with a total of £5.2m in the last year alone.”
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