Yorkshire Tea is brewing hot drinks sales in convenience stores by launching a TV campaign this month.
The brand plans to run the ad for the next few years, with four weeks this month and four weeks in September. There will also be an outdoor campaign, which will run for two weeks from the end of this month.
The TV ad forms part of a £5m campaign that includes digital and social media activity. This year also marks its third year with the England cricket team.
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