Yoplait is bringing back its limited-edition Halloween-themed Frubes multipacks.

The nine-pack has undergone a makeover with three seasonal pack designs, and its flavours have been renamed ‘Ghoulish strawberry, ‘Howling red berry’ and ‘Scary peach’.

Frubes launches digital and TV ad campaign aimed at schoolkid snacking occasion

According to the supplier, demand for lunchbox formats is growing as parents try to avoid school meals to manage spend.

Ewa Moxham, head of marketing for Frubes, said: “Our limited-edition packs are a great way of creating excitement for kids during mealtimes, whilst also fuelling them with calcium, Vitamin D and protein to help them grow strong and healthy. Frubes’ Scary Tubes are the perfect addition to kids’ lunch boxes or as a snack and are therefore a must-stock for any retailers looking to drive sales during Halloween season.”

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