FrieslandCampina has extended its limited-edition Jaffalicious Choc-Orange flavour of Yazoo with a new 1l format.

Available to convenience from this month with an RRP of £1.50, it comes as the supplier has seen successful sales of the 400ml format in which it launched.

Yazoo launches limited-edition Choc-Orange flavour

The format has an up-to-nine month shelf life, meaning it can be stocked in retailers’ and customers’ ambient shelves before being transferred to fridges when convenient.

Yazoo’s 1l formats, which are available across its core flavours, are growing ahead of the market rate at 17% year on year.

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Kate Allison, Yazoo marketing manager at FrieslandCampina UK, said: “Our new limited-edition flavour has proved very popular with shoppers so far, with sales now worth over £46k and growing in just six weeks since launch. Jaffalicious Choc-Orange offers an exciting variant for existing fans and creates a sense of exclusivity, which in the long term contributes to brand longevity. It also entices new shoppers to the category, with 7% of non-flavoured milk drinkers saying it would prompt them to buy Yazoo.”

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