Yakult is launching a nationwide on-pack giveaway as part of its ‘Feel good’ campaign.

The giveaway, which runs across three million 7x65g packs of Yakult and Yakult Light until 30 November, offers shoppers the chance to win seven luxury breaks worth £2,600, as well as thousands of other prizes.

These prizes include fitness app memberships and veg box vouchers. To be in with a chance of winning, shoppers visit the URL shown on pack and scan their receipt.

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Hirokaki Yoshimura, managing director for Yakult UK & Ireland, said: “As we leave summer behind, and head into the colder months, consumers become more aware than ever that they need to look after their wellbeing, including both their physical and mental health.

“Our ‘Feel good’ campaign offers consumers the chance to find new ways to look after their wellness this autumn, whether it’s by enjoying a spa day, trying a mindfulness app, getting creative in the kitchen with a veg box, or simply taking a moment to enjoy a little bottle of Yakult or Yakult Light.”

There will be digital advertising activity in support of the activity.

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