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Wrigley’s launches Time to shine

Wrigley’s Extra sugar-free gum is returning to TV this month in a new Time to shine campaign, showing what can happen when you are feeling confident.

Wrigley’s Extra sugar-free gum is returning to TV this month in a new ‘Time to shine’ campaign.

The Time to shine campaign sees the brand move away from ads promoting its oral care benefits and instead shows the potential of what can happen when you are feeling confident.

The campaign kicked off last week and will run for the remainder of the year.

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