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Wrigley launches new limited-edition packs for Starburst and Skittles

Wrigley is launching two limited-edition packs this month for its Starburst and Skittles brands.

Wrigley is launching two limited-edition packs this month for its Starburst and Skittles brands.

Containing strawberry, raspberry, blueberry and cranberry flavoured sweets, Starburst Very Berry is available in singles, hanging bags and sharing pouches, RRP 49p, £1 and £1.30 respectively.

Skittles is combining its two bestselling flavours to create limited-edition Skittles Fruits and Sours packs, which also come in singles, hanging bags and sharing pouches, RRP 49p, £1 and £1.28.

The flavour launched as an exclusive in Booker last December but is now available to all convenience retailers.

The new Skittles and Starburst packs will be available for six months. Price-marked packs will be available for the hanging bags and singles.

Skittles will be backed by a digital campaign and will be on TV for 26 weeks in 2017. Retailers can promote the new products in store with PoS.

From February, Wrigley is also rolling out three new price-marked packs for its mints and gums range.

Extra White Bubblemint and Airwaves Menthol and Eucalyptus 46-piece bottles will be available in £2 PMPs and Doublemint is expanding its range with a £1 PMP sharing bag.

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