World of Sweets has become an authorised UK distributor of Danish chocolate brand Anthon Berg.

Anthon Berg was founded in 1884 and specialises in liquor-filled chocolates. Its most popular chocolates are bottle shaped.

Its current range includes: Premium Chocolate Liqueurs, Chocolate Cocktail Liqueurs, Chocolate Coffee Liqueurs, Single Malt Scotch Collection, Chocolate Liqueur Tablets, Chocolate Pralines, Fruits in Marzipan, Marzipan Bars and an Advent Calendar.

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Through the partnership, World of Sweets aims to market the supplier’s products as year-round gifting options alongside focusing on popular gifting seasons such as Valentine’s Day, Mother’s Day, Father’s Day and Christmas.

Helen Bradshaw, sales and marketing director at World of Sweets, said: “The iconic Danish confectionery brand brings a whole new market for our products and allows us to expand our offering. We know they will be popular among a whole host of retailers. As an internationally acclaimed brand with an exciting offering they will be appealing both to retailers and their customers.”

Guilhem Peirre Bénézet, area director at Tom’s Group, which owns Anthon Berg, added: “The Anthon Berg brand offers customers and consumers a unique and premium quality product, and with a strong partnership and distribution efforts by World of Sweets we hope to vastly expand our UK audience.”

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