I’ve found the best way to source products is through WhatsApp groups with other retailers, like our Women in Convenience (WiC) chat – you can rely on others to be quick on the ball with this stuff. If you’re open to new WhatsApp groups or posts on social media when it comes to retailer networking events, it’s really helpful.

It’s so important to talk to other retailers, and you’ll find they’ll include you. For example, I just met a new retailer at the latest WiC event in Birmingham on 26 June. She’s now involved in the Top-to-Top Molson Coors meeting.

It all helps with the sourcing of new products – you keep in touch with people and hear about what new products are coming out.

Another great way to do this is to have close contact with your supplier, too – make yourself open to meetings. For example, I recently heard about the new Ribena price-marked at £1 through a supplier. If you’re in touch with a supplier, you hear about it first. It really gives you a leg up, especially if you have products other stores nearby don’t yet have in stock.

WiC has given me the confidence to work with suppliers, and to give my true opinions on products. It’s also good to have a strong relationship with your rep too.

Finally, when looking at maximising sales, social media can really help with this. We certainly use it to emphasise new products we have in stock. We also place products in front of the counter, and make sure to put deals out there.

With sourcing and maximising products, I generally advise to really take time out of your day for social media and to read the retail press – they’re at the forefront of letting you know about new products.

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