WKD Venom and WKD Anti Venom are inspired by the popular pub drink of the same name.

The drinks, which come in 12x440ml outers and have an ABV of 6.5%, will be available in Bargain Booze, Booker Scotland and Bestway. They will be available in £2.69 price-marked cans.

Karen Salters, group director of SHS drinks, said: “This launch is all about WKD driving growth with a convenient product that reflects consumers’ on-trade habits and preferences.”

The launch will be backed by social media activity and retailers can drive sales in store with branded PoS.