WKD Cocktails will be available exclusively to independent convenience stores from July, owner SHS Drinks has said.
The pre-mixed bottled cocktails aims to help convenience stores tap into the take-home market and will be available in two flavours, Blue Lagoon and Tropical Sunrise, in standard and £4.99 price-marked packs.
WKD becomes official alcohol partner for Love Island
Blue Lagoon is a mixture of WKD Blue blended with citrus, berry and vodka flavours, while Tropical Sunrise contains a mixture of WKD Orange & Passionfruit with citrus, strawberry and vodka flavours, with the inspiration for both drawn from cocktail menus.
A social media campaign will launch to support the new products, as well as in-depot and in-outlet activity.
WKD Mixed gets a fresh ‘Mixd’ look
Alison Gray, head of brand – WKD at SHS Drinks, said: “With the ready-to-drink category in the take-home impulse sector currently growing at 53% annually and bottles the fastest-growing format in RTDs, WKD is bringing premium, yet accessible, bottled cocktails to a receptive off-trade audience.
“We believe that WKD will recruit a different consumer profile to the existing RTD category, and our new cocktails will encourage trading up and deliver increased value to independent retailers and convenience stores.”
Read more product news
Comments
This article doesn't have any comments yet, be the first!