SHS Drinks has announced its WKD brand will be the official alcohol partner for ITV 2’s Love Island.

Two Love Island co-branded designs will appear on limited edition 70cl bottles of WKD Pink, available on standard and £2.99 price-marked packs, with a further on-pack offer featuring on multipacks, offering exclusive Love Island and WKD merchandise.

The partnership will be supported with a TV and social media campaign, including competitions, interviews with contestants, friends and family members, as well as villa exclusives featuring clips and stills.

WKD Mixed gets a fresh ‘Mixd’ look

Alison Gray, WKD head of brand at SHS Drinks, said: “In a fragmented media landscape, the show’s meteoric success highlights how our target market still craves a shared experience.

“Forging relationships is at the heart of Love Island and this partnership will enable us to deliver a comprehensive campaign with huge reach, which will be on TV, on-pack, on social media and, most importantly of all, on people’s lips and generating a real talk-about factor.

“In the ‘always on’ world of young adults, linking with the show gives us the opportunity to drive relevant messaging to our target audience 24/7.”

Read more product news