Concha y Toro has hit the road with its Casillero del Diablo Wine Legend UK Tour.
The brand is set to reach more than one million consumers as the double-decker bus tours the country from London and the south-east to Birmingham, Nottingham and Manchester.
Assistant brand manager Sophie Johnson said: “We’re delighted to be rolling out more exciting activity to reinforce Casillero del Diablo’s credentials and give people the opportunity to taste the wines in our portfolio.”
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