Nestlé Breakfast Cereals is teaming up with the Motorbase British Touring Car team to give retailers the chance to win tickets to the BTCC, as well as a van or car.

Retailers can win a pair of VIP tickets to the event in Norfolk by buying two cases of Shredded Wheat and texting ‘BTCC’ and the outer case code to 80878.

The promotion is running on £1.99 price-marked and non-price-marked packs.

The giveaway is backed by money-off coupons on Retail Express and will also be promoted in depots and cash and carries.

The closing date for entries to win BTCC tickets is June 30 and the closing date for the vehicle is October 6.