Carabao’s new campaign will give convenience retailers the chance to win one of 13 £500 cash prizes, including one prize of £5,000, all throughout August.

For each case of Carabao a retailer purchases through participating wholesalers, that’s how many times they will be entered in the prize draw. Every participating wholesaler will also be guaranteed at least one £500 winner and there is no limit to the number of entries allowed.

The promotion will run across standard and the new price-marked packs of the energy drink.

Carabao launches 69p price-marked cans

Speaking of the launch, Mark Tanner, head of wholesale and independent at Carabao Energy Drink UK and Ireland, said: “This cash incentive from Carabao not only offers retailers the chance to win great cash prizes but also the chance to maximise their sales by stocking the UK’s fastest growing energy drink.

“We want to reward retailers for supporting us so far in 2020, and are excited to offer this promotion at a time when driving sales growth is more important than ever.”

Participating wholesalers include:

• Filshill
• HT Drinks
• Spar (Henderson’s, A.F. Blakemore, CJ Lang’s and Appleby Westward Group) 
• Costcutter
• Dee Bee
• DDC
• R&I Jones (Wales)
• United Wholesale (Scotland)
• Savage & Whitten
• Dhamecha

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