Convenience retailers should focus on well-known brands and create unmissable displays to increase their chilled sales by 8% this summer.

That was the advice from Ian Garrett, convenience sales director at Kerry Foods as the company launched a competition to give away £150-worth of experience vouches to 15 retailers.

“Our internal data suggests that with the right range promotion and merchandising, retailers could see an uplift of 8% or more in their chilled snacking sales during this key season,” he said.

Retailers can enter the competition on the brand’s Chilled Experts trade website. One winner will be announced each week until September 1.

The company is driving its Richmond brand this summer with a £5m marketing spend that includes TV, radio and digital advertising, as well as sampling activity.

The brand is also rolling out new packaging across its fresh and frozen range. Richmond’s Perfect Bake range will be renamed Oven Ready.