Jacob’s Creek is helping maximise sales with a neck collar promotion in the run-up to and during the Wimbledon tennis tournament.

Across 1.4 million bottles of the Classics and Cool Harvest ranges, it is offering consumers the opportunity to win five pairs of tickets to the Wimbledon Final and 500 iPad Mini 2s.

PoS materials will include barkers, display units, tear strips and branded pallet wraps, offering consumers the chance to win Wimbledon tickets and hampers.

Lucy Bearman, head of marketing for Jacob’s Creek, said: “The neck-collar promo offers consumers the chance to attend this iconic sporting event.”

1.4 million bottles will feature the Wimbledon promotion.