White Claw hard seltzer to appear at more than 40 summer festivals

Hard seltzer brand White Claw will be present at more than 40 UK summer festivals.

As part of the supplier’s £4m summer marketing strategy, White Claw will appear at festivals including All Points East, Mighty Hoopla, Wide Awake, Parklife, Love Saves the Day and Boardmasters.

Treasury Wine Estates launches 19 Crimes Hard Seltzer in two flavours

The brand’s two-floor Wave of Summer bar will appear at these festivals, with LED interactive lighting, 8,000 recycled cans forming a sensory wave experience, and a 360-degree bar. There will also be VIP festival experience and merchandise giveaways.

White Claw’s festival appearances come off the back of its recent global brand campaign, “Bring the wave”, which appears on TV and social media, featuring surfer Caio Vaz.

Read more product news