Wheyhey protein ice cream has launched a new pack design across its healthy ice cream range.

Available from Healthstore, CLF and Tropicana Wholesale, Wheyhey comes in 150ml and 500ml tubs in four flavours – chocolate, vanilla, strawberry and new banoffee.

Damien Kennedy, co-founder of Wheyhey, said:  “We’re shaking up a market that historically hasn’t innovated into new categories and our aim is to appeal to your everyday health conscious individual who wants to enjoy life and food.”