What to Stock 2021: Protein

Grenade is consistently giving retailers the best profits in protein, showing the power of recognised brands in this flourishing category. The top three profit drivers, however, are stocked by less than 25% of stores, which means the majority of retailers are not yet capitalising on the opportunity

TOP PROFIT DRIVERS

1

Grenade Carb Killa White Chocolate Salted Peanut High Protein Bar 60g
Booker margin: 44.6%
Average weekly profit: 58p

2

Grenade Carb Killa Cookie Dough High Protein Bar 60g
Booker margin: 44.6%
Average weekly profit: 57p

3

Grenade Carb Killa Caramel Chaos High Protein Bar 60g
Booker margin: 44.6%
Average weekly profit: 54p

TOP 25


Top 25		TRDP 2020 rank	Average price 2021	Average weekly sales per shop	% of UK stores sold in
1	Euro Shopper Strawberry Protein Shake 330ml	1 ▶	£1.00	£1.43	64.00%
2	Euro Shopper Chocolate Protein Shake 330ml	2 ▶	£1.00	£1.22	59.10%
3	Grenade Carb Killa White Chocolate High Protein Bar 60g	8 ▲	£2.30	£1.11	36.80%
4	Grenade Carb Killa Cookies & Cream High Protein Bar 60g	3 ▼	£2.27	£1.12	34.80%
5	Grenade Carb Killa Fudge Brownie High Protein Shake 330ml	7 ▲	£2.35	£1.00	38.70%
6	Euro Shopper Protein Salted Caramel Bar 65g	New Entry ▲	£1.00	90p	40.10%
7	Euro Shopper Chocolate Peanut Protein Bar 65g	New Entry ▲	£1.00	87p	41.10%
8	Grenade Carb Killa Cookies & Cream High Protein Shake 330ml	4 ▼	£2.36	£1.10	29.40%
9	Grenade Carb Killa Caramel Chaos High Protein Bar 60g	11 ▲	£2.26	£1.21	24.20%
10	Grenade Carb Killa Peanut Nutter High Protein Bar 60g	10 ▶	£2.31	£1.18	21.50%
11	Grenade Carb Killa Birthday Cake High Protein Bar 60g	9 ▼	£2.32	£1.13	22.50%
12	Grenade Carb Killa White Chocolate Salted Peanut High Protein Bar 60g	5 ▼	£2.29	£1.31	18.20%
13	Grenade Carb Killa White Chocolate High Protein Shake 330ml	12 ▼	£2.40	£1.30	17.90%
14	Grenade Carb Killa Cookie Dough High Protein Bar 60g	19	£2.38	£1.27	18.20%
15	Grenade Carb Killa Dark Chocolate Raspberry High Protein Bar 60g	6 ▼	£2.28	£1.06	21.10%
16	Mars Protein Bar 50 & 57g	15 ▼	£1.65	98p	18.00%
17	Snickers Protein Bar 47g	14 ▼	£1.64	85p	18.40%
18	Grenade Carb Killa Chocolate Mint High Protein Shake 330ml	17 ▼	£2.38	99p	15.60%
19	Nature Valley Peanut & Chocolate Protein Bar 40g	18 ▼	83p	40p	24.40%
20	Grenade Carb Killa Chocolate Chip Salted Caramel High Protein Bar 60g	New Entry	£2.32	£1.16	7.70%
21	Nature Valley Salted Caramel Nut Protein Bar 40g	20 ▼	83p	40p	18.70%
22	Grenade Carb Killa Jaffa Quake High Protein Bar 60g	21 ▼	£2.29	94p	7.20%
23	Eat Natural Protein Packed Peanuts & Chocolate Crunchy Nut Bar 45g	22 ▼	98p	47p	14.00%
24	Boost Protein Strawberry Shake 310ml	23 ▼	£1.25	47p	11.30%
25	Cadbury Boost Protein Bar 49g	13 ▼	£1.61	68p	7.50%

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