If you’re looking to capitalise on younger shoppers who are giving up alcohol, Westons might have the answer.

The brand is rolling out new packaging on its Stowford Press Low Alcohol Cider, using blue labels, a colour which is associated with the low- and no-alcohol category. 

Holly Chadwick, Stowford Press brand manager, said: “The low and no-alcohol category is well-established and is in huge growth. It is important to make it clear that shoppers have a choice at the alcohol fixture.”