Westons Cider is adding another fruity combination to its Rosie’s Pig Roller Cloudy Cider range.
Raspberry and Cucumber cider comes in 330ml cans, as well as a 10-litre bag-in-box format and has an ABV of 4%.
The fruit cider category is growing at +10% year-on-year and it accounts for 27% of all cider sold.
The flavoured ciders were initially launched as limited-edition lines, but the range is now available permanently.
Tim Williams, Rosie’s Pig brand manager at Westons, said: “The range will help to add further growth to the fruit cider category, bringing in new drinkers across all age groups.”
Comments
This article doesn't have any comments yet, be the first!