Weetabix is expanding its Weetos cereal brand with a Caramel variety of its Chocolatey Hoops.

The new, non-HFSS flavour will be available in 420g packs. It will launch initially in Asda in April with an RRP of £3.29 before nationwide expansion.

It contains vitamin D, vitamin B12 and iron.

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Its launch comes as caramel flavours are in growth, with 86% of people finding them an appealing taste.

Charlie Boland, Weetos brand manager, said: “The debut of this new flavour is set to bolster the success of the Weetos brand, loved by children and approved by adults – and present in almost 1m UK households!

“With its delicious, chocolatey taste, Weetos already ranks as number seven in the total tasty cereal category. Weetos Chocolatey Hoops Caramel flavour delivered strong results during taste testing that saw 85% of parents prepared to buy the product for their children and 78% of children asking their parents to buy the product.”

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