Weetabix’s partnership with the Football Associations of the UK and Republic of Ireland is returning this summer with a new on-pack promotion.

Running until 30 September across Weetabix’s non-HFSS portfolio, the promotion offers prizes including tickets to international football fixtures involving the participating nations, signed shirts, football kit and Weetabix vouchers.

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Participating lines include Weetabix Original, Crispy Minis, Protein and On The Go. Weetabix will support the promotion with in-store displays and social media content, as well as updating outer cases in wholesale to feature football assets.

The supplier also plans more football-themed promotional activity in the lead-up to the 2022 FIFA World Cup in November.

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