No, not the eight-legged kind. The spiders we're talking about are the spirit-flavoured ciders as featured in the 9 May issue of Retail Newsagent. Debs Carter, Merrydown's marketing director, says: “A trend which is likely to take hold in 2014 is the emergence of a new spirit-flavoured cider or ‘spiders’ sector.” It’s a trend that […]
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