JTI is warning all independent retailers that a tobacco voucher scam may be coming to your store.

First discovered in the West Midlands, the con leads consumers to believe they have £5 off all JTI tobacco products.

It has been confirmed that the voucher has not been provided by JTI UK, or affiliated in any way to the business.

All retailers have been advised to refuse the voucher and to immediately contact their local Trading Standards Department. It is also recommended that any CCTV footage of the attempted use should be retained to help any investigation that may be pursued.

Your local trading standards office can be found here.