Warburtons has launched a range of Halloween-themed packaging for this autumn across three of its products.

The Halloween designs will be implemented across its 6-pack Sliced White Rolls, 8-pack Sliced White Rolls, and 12-pack Sliced White Rolls.

It follows the launch of the brand’s football-inspired rolls in June, which were created to celebrate the sporting season.  

Darren Littler, innovation and product marketing director at Warburtons, said: “Halloween is a key seasonal event in the retail calendar, so we’re excited about revealing the new packaging for our rolls.”

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