Wall’s scoops Swedish Glace

Swedish Glace is set to move under the Wall’s brand from January 2015 to expand its portfolio credentials.

The Unilever ‘free from’ ice cream brand range, which comprises of Juicy Raspberry and Smooth Vanilla, is available for an RRP of £2.69 in cases of six 750ml tubs.

Zhelin Chen, assistant brand manager for Swedish Glace at Unilever, said the company is seeing greater consumer demand for free-from products and as a result, Swedish Glace is worth £3.8mi, growing 13.5% in the past year.

“By becoming part of the iconic Wall’s portfolio we aim to grow the Swedish Glace brand and further tap into the growth of the free-from market which is currently worth £419m, having more than doubled in the past five years,” Chen added.