Wall’s rolls out picnic range for the summer

You could benefit from perfect picnic sales over the summer, thanks to a revamp of Wall’s snacking range and three new products.

The brand’s manufacturer Kerry Foods has given the range of popular savoury pastries an eye-catching packaging makeover to celebrate Wall’s heritage, increase shelf standout and drive new sales.

New to Wall’s pastry line-up is a larger 150g jumbo Sausage Roll, available exclusively through the Kerryfresh direct delivery service, a pack of Two Mini Pork Pies and a Cornish Pasty with an improved recipe.

“Food to go is the fastest-growing shopper mission in convenience and pastry is the category’s second-biggest performer, so it’s vital that a beacon brand like Wall’s keeps driving momentum,” said Richard Tyler, Kerry Foods customer marketing controller. 

Wall’s pastry portfolio will benefit from the halo effect of a £1.5m marketing campaign for Wall’s sausages this summer, while the updated pastry range will be supported with PoS.

You can see the list of the full range and RRPs on the next page