Wall’s best of British bangers

The range includes

6 Pork Premium Sausages 400g, RRP £3.19

10 Pork Premium Sausages 667g, RRP £5.00

6 Cumberland Premium Sausages 400g, RRP £3.19

10 Pork Premium Chipolata Sausages 340g, RRP £3.19

Wall’s has added a meaty new range of ‘Great British’ sausages to its line-up this summer, backed by advertising and an in-store campaign.

The range of four Great British Recipe sausages has been launched in response to the rising demand for premium offerings. The launch is being supported by online and consumer press activity, combined with in-store shopper activation in all channels.

Michael Moore, Wall’s marketing manager at Kerry Foods, said: “Wall’s Great British Recipe will give convenience retailers a great chance to offer customers a new range of quality, branded sausages, with research showing that 65% of shoppers are prepared to pay more for better sausages, and that 78% want to buy a brand that they know and trust.”