Walkers has renewed its partnership with Leicester City Football Club, which now includes sponsorship of the Women’s team for the first time.

Throughout the 2022/23 season, the partnership will involve a series of activations and Walkers branding being visible on home matchdays at the club’s King Power Stadium.

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The stadium is located less than five miles from Walkers’ factory in Beaumont Leys. Walkers previously sponsored the club’s shirts from 1987 to 2001.

The decision to sponsor the Women’s team comes in the wake of Walkers’ parent company PepsiCo partnership with Women in Football. The partnership sees the supplier sponsor 45 aspiring female coaches on a Football Association course.

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