PepsiCo has launched a festive Walkers Power of Sausage Roll flavour, in partnership with LadBaby and The Trussell Trust.

The limited-edition flavour is designed to “get people talking, raise some smiles and help alleviate food poverty in the UK,” according to owner PepsiCo.

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Walkers Power of Sausage Roll is available now in multipacks of five (RRP £1) and will be supported by a media campaign spanning digital and in-store marketing.

With every promotional pack sold, 5p will be donated to The Trussell Trust – a charity in the UK supporting a nationwide network of food banks and helps to fight against poverty.

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Fernando Kahane, senior marketing director for Walkers snacks at PepsiCo, said: “We all know Christmas will look and feel quite different across the nation this year, but when Covid-19 hit earlier this year, we were proud to pledge £1m in support to The Trussell Trust.

“The savoury snacks category delivered an extra £22m in sales over October to December 2019 compared to the rest of the year. To support the launch, our 90 second film centres on a cheeky take on a Christmas classic, featuring a host of celebrity friends.”

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