Walkers is turning up the heat in its Max range by launching a Flaming Hot flavour, exclusively for independents.

Flaming Hot, RRP 79p, joins Cheese & Onion and Paprika in the Walkers Max range. Walkers is also producing PoS including a three-case stacker, to help retailers boost sales.

Matt Goddard, field sales director at PepsiCo, said 33% of crisps, snacks and nuts sales in impulse are single serve snacks.

“We’re committed to developing innovative products and flavours to add excitement and further sales for retailers while driving category growth,” he added.