With 61% of shoppers saying they are more likely to visit a store that stocks price-marked packs, Walkers has launched two £1.50 PMP multipacks.

Six-packs of Quavers and Walkers core range, which contains Cheese & Onion, Ready Salted and Salt & Vinegar bags, are available now.

Matt Goddard, field sales director at PepsiCo, said: “PMP’s allow retailers to demonstrate ‘value for money’ to shoppers. We are continuing to support retailers with new offerings from Walkers that will help drive incremental sales.”