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Walkers launches Tear ‘n’ Share sharing bags

Walkers have launched a new Tear 'n' Share range, with flavours including Lightly Salted, Salt & Malt Vinegar, Cheddar Cheese & Onion and more.

With sharing bags continuing to show strong growth, Walkers is launching a new Tear ‘n’ Share range.

86% – of households buy sharing packs at least once a month

Available in 150g bags, RRP £1.99, the flavours of Tear ‘n’ Share will include Lightly Salted, Salt & Malt Vinegar, Cheddar Cheese & Onion, Sticky BBQ Ribs and Sweet Chilli.

Once opened, Tear ‘n’ Share packs can also act as a bowl, which allows consumers to share the crisps easier.

Convenience retailers will be able to stock the products from January 25.

The launch will be backed by a new TV campaign, as well as social media and in-store activity.

Thomas Barkholt, managing director at PepsiCo, said: “We know that the sharing segment is in growth, with 86% of households buying sharing packs at least once a month and by launching an innovative first for the category, we are helping drive this growth.”

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