Walkers launches on-pack promotion with Emma Bridgewater

Ceramics manufacturer Emma Bridgewater is teaming up with Walkers for an on-pack promotion across its Market Deli potato and pita chip sharing formats.

Running until May 31, the offer will give shoppers who purchase packets of Market Deli potato and pita chip bags the chance to collect limited-edition Emma Bridgewater serving bowls and dishes.

Thomas Barkholt, marketing director at PepsiCo, said: “We are confident this partnership will be a huge success and will drive sales for retailers.”