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Walkers launches Max Flame Grilled Steak and Max Cheeseburger

Walkers is extending its Max Flamin’ Hot range with new flavours Max Cheeseburger and Max Flame Grilled Steak as well as Squares in a 50p price-marked pack.

Walkers is extending its Max Flamin’ Hot range with two new flavours; Max Cheeseburger and Max Flame Grilled Steak and launching Squares in a 50p price-marked pack.

55% – of shoppers say PMPs would make them switch from their preferred brand

Max Flame Grilled Steak and impulse-exclusive Max Cheeseburger are available now in 50g bags, RRP 75p.

Retailers can promote the new flavours in store with a three-case stacker, which also includes the range’s Paprika flavour.

Following the brand’s launch of seven of its flavours in 50p PMPs last summer, Walkers Squares Salt & Vinegar 50p PMP is now also available to convenience retailers.

The range includes Walkers Ready Salted, Cheese & Onion, Salt & Vinegar, Smoky Bacon and Prawn Cocktail, as well as Quavers and Wotsits.

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