Walkers launches Crispy and Melty Crackers

Convenience retailers looking to increase their sharing snacks range can now stock Walkers Crispy and Melty Crackers.

The range comes in 130g bags, RRP £1.49, and is available in two flavours of Crispy Cracker, Cheddar Cheese and Salt & Vinegar, and two flavours of Melty Cracker, Sour Cream & Onion and Sweet Chilli.

The crackers have been available to grocery supermarkets since November, but convenience retailers are now able to stock them through their wholesalers.

Harry Singh Hallen of Londis Store & Post Office in Carstairs Junction, said: “We’re stocking them from Londis and have sold a few bags already. I think it will do well.”

The range will be backed by TV advertising and in-store activity.

Thomas Barkholt, Walkers marketing director, said: “Walkers Crackers opens up a new sales opportunity for retailers to introduce snack crackers to a wider audience, which will help drive growth in savour snacks.”