Walkers is bringing its Cheetos snack brand to the UK this month.

Cheetos Twisted and Cheetos Crunchy will join Walkers’ value snacks range in single-serve packs, price-marked 39p, with a three for £1 promotional flash. Twisted is also available in £1 price-marked sharing bags.

Retailers can promote the products in store with a four-case stacker for Cheetos and Monster Munch.

Matt Goddard, head of field sales at PepsiCo, said the launch of Cheetos in the UK would increase basket spend for retailers.

“Price-marked packs allow retailers to demonstrate value for money to shoppers with 61% of customers claiming that knowing a shop sells price marked packs means they are more likely to visit,” he added.