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Walkers launches Cheetos in the UK

Walkers is bringing its Cheetos snack brand to the UK this month.Cheetos

Cheetos Twisted and Cheetos Crunchy will join Walkers’ value snacks range in single-serve packs, price-marked 39p, with a three for £1 promotional flash. Twisted is also available in £1 price-marked sharing bags.

Retailers can promote the products in store with a four-case stacker for Cheetos and Monster Munch.

Matt Goddard, head of field sales at PepsiCo, said the launch of Cheetos in the UK would increase basket spend for retailers.

“Price-marked packs allow retailers to demonstrate value for money to shoppers with 61% of customers claiming that knowing a shop sells price marked packs means they are more likely to visit,” he added.

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