Walkers launches 75p PMP grab bags

Retailers can boost sales by 7% by stocking Walkers’ new 75p price-marked grab bags.

The new range of grab bags includes Walkers Ready Salted, Cheese & Onion, Salt & Vinegar, as well as Walkers Max and Monster Munch. Retailers can promote the range in store with a new three case stacker.

Matt Goddard, field sales director at PepsiCo, said: “PMPs are leading the way with 57% of shoppers looking for value and by stocking Walkers grab bags at 75p, retailers have the opportunity to increase sales.”