Walkers increases size of price-marked packs

PepsiCo is increasing the case size of its Walkers price-marked packs (PMPs) from 12 packs to 15 packs per case.

Walkers PMPs are available across Walkers core range, Doritos, Sensations, and its ‘family favourites’ snacks range, which includes the Quavers and Cheetos brands. These brands have performed well in convenience stores, with the PMPs growing at 15% this year.

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The new 15-case format will be initially available across the Walkers core, Doritos, Sensations, Quavers and Cheetos ranges, with the full range available from January.

Will Kerr, head of impulse category at PepsiCo, said: “The sharing segment is growing by 14% and now represents over half of all snacking sales. The popularity of PMPs presents a huge opportunity for retailers and reinforces the value message in the eyes of the consumer.”

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