Walkers is bringing back its Christmas dinner flavours, which includes new £1 price-marked 75g bags for its Pigs in Blankets and Turkey & Stuffing flavours.
The launches join two multipacks – Sprout Lovers, which contains Brussels Sprouts, Turkey & Stuffing and Pigs in Blankets and Sprout Haters, which offers Glazed Ham, Turkey & Stuffing and Cheese & Cranberry, RRP £1.65.
Christmas is the biggest sales opportunity of the year for savoury snacks, worth £645m and growing at 6.5%.
Nick Day, Walkers brand manager at PepsiCo, said: “The return of the Walkers Christmas flavours comes in response to the buzz generated last year, and the huge demand from consumers.”
The limited-edition flavours will be available from now and be backed by TV advertising from November.
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