Vype e-cigarettes has launched a new advertisement across terrestrial and satellite TV and cinema.

The 20-second long ‘Vaping Made Simple’ ad focuses on how switching flavour cartridges can take less than 10 seconds without spills.

Elly Criticou, Nicoventures global brand head, said: “Consumers told us that they were looking for simplicity and this is what led to our latest innovation, Vype ePen, with its easy to switch cartridges and the performance of a modular.  We’re already seeing Vype ePen attracting a new generation of customers, which is good news for retailers.”

Vype e-cigarettes is currently available to Spar, Budgens and Londis store owners. Packs of Vype ePen contain three cartridges and are available in three flavours, RRP £7.99.