Vype ePod has scooped the award for best e-cigarette at this year’s Product of the Year awards, marking the second year running that the brand has come out on top.

Vype ePod is a smaller device than last year’s winner, Vype ePen 3, and offers more puffs per charge and a magnetic charging system.

Fredrik Svensson, British American Tobacco general manager, said: “The launch of Vype ePod demonstrates our continued commitment to providing adult smokers in the UK who are looking for alternatives with access to cutting-edge products.”

“Over the past six years, we have invested over £3bn in the research, development and commercialisation of alternatives like the Vype ePod, which we believe are potentially much less risky than traditional combustible cigarettes.”