British American Tobacco’s (BAT) latest next generation product, Vype ePen 3 has been awarded a Product of the Year award in the e-cigarette category.

Vype is BAT’s flagship vapour brand and is part of its portfolio of potentially-reduced risk products.

Elly Criticou, vapour category director at BAT, said: “In ePen 3 we’ve combined the power of open systems with the style and convenience of compact closed systems, making it our most satisfying vaping device yet. The ePen 3 has a wide range of 6 device colours, 16 flavours, 4 nicotine strengths, including nicotine salts, so there is an offer to satisfy every vaper.”

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