Danone Waters has expanded the range of its Volvic Touch of Fruit Sugar Free flavoured water range with a new Peach & Raspberry variety.
The new flavour is sugar-free, in line with the rest of the range, and contains added vitamin B6.
Danone Waters relaunches Volvic Touch of Fruit with refreshed packaging
Its launch comes as the Tough of Fruit Sugar Free range has grown in value sales by 36% over 2021, while peach & raspberry flavoured drinks grew by 17% within soft drinks.
The new flavour will be available to convenience in March, following an exclusive launch in Asda. Danone will support the launch with in-store PoS and influencer activity.
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