VK is driving up sales by offering its fans the chance to win a luxury long weekend in Ibiza.

The campaign, called the ‘Ultimate VKend’, offers further prizes like holidays to Malia and Magaluf, as well as fishbowl cocktail kits and sandcastle bucket party packs.

VK supplier Global Brands’ marketing director Simon Green said:  “Following the success of the VK rebrand in October 2014, which added a fantastic 48% growth to recent off-trade performance, we are further supporting this with a huge campaign to put VK on the lips of all 18 to 24-year-olds, helping to further steer the ready to drink category into the 21st century.”