Energy drink supplier Virtue Clean Energy has launched an Orange variety.

The new flavour is available to independent retailers through Epicurium, AF Blakemore, Diverse Fine Food, Appleby Westward, DDC and Delicious Ideas.

It comes in a 250ml can with an RRP of £1.40. It contains 80mg of 100% organic caffeine derived from coffee beans, plus four B-vitamins. Like the rest of the Virtue Clean Energy range, it contains zero sugar and zero calories.

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Additionally, it is certified carbon neutral and vegan, with no artificial ingredients, while proceeds from each can sold contribute to rainforest conservation.

Orange is currently the most popular flavour in energy drinks, with sales worth £196m.

Rahi Daneshmand, founder of Virtue Drinks, said: “Orange is clearly a flavour that delivers on sales and up until now there have been very limited clean energy drink options with orange flavours.”

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